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PRIVATE-LABEL FOOD & BEVERAGES

Your brand.
A clearly defined product.

Develop the recipe, approve the product and packaging, then manufacture against an agreed standard for your market.

Discuss your project Experience
FlavourTech laboratory team reviewing a powder sample
Recipe development
Product & artwork approvals
First-batch validation
PRIVATE-LABEL EXPERIENCE

Selected retailers and brand owners.

From our private-label portfolio.

CarrefourALDIActionFarmfoodsMonoprixEwen
PLAN THE PRODUCT AND THE PACK

Build a range around your brand.

Choose a product family, then define the taste, intended price point, consumer and packaging requirements.

Product familyWhat to exploreStart your review
Soups, stocks & seasoningsSavoury bases, stock formats and recipe mixes.Explore the family →
Baking, desserts & breakfastBaking mixes, dessert mixes, baking aids and oat-based ranges.Explore baking & desserts →
Noodles & pastaInstant noodle and pasta ranges, with the component specification agreed for the programme.Explore noodles & pasta →
Drink mixes, tea & matchaPowdered drink mixes and tea or matcha formats.Compare beverage families →
Coffee, creamers & sweetenersCoffee mixes, creamers and tabletop sweetener formats.Explore capabilities →

Pack options include sachets, sticks, pouches, jars, trays, boxes and bulk packs, assessed against the product, fill weight and destination. Availability and manufacturing fit are confirmed for your specification.

THREE WAYS TO START

Bring an idea, a reference or a specification.

  1. New recipe

    Develop from a brief

    Describe the target taste, consumer, price point, ingredients and intended market.

  2. Reference product

    Agree the benchmark

    Use an authorised reference and define the sensory and technical criteria you want to assess.

  3. Existing specification

    Review manufacturing fit

    Share the agreed product requirements, packaging and forecast; detailed formulation follows the confidentiality arrangements.

BEFORE YOU COMMIT

Separate the product approval from the pack approval.

Approval pointWhat to resolveWhy it matters
Product standardRecipe version, sensory target, technical data sheet, allergens, shelf life and storage.Gives development and manufacturing a defined benchmark.
Pack & artworkFill weight, materials, languages, legal text, barcodes, case configuration and final print proof.Aligns the product presented to your customer with the approved specification.
Quantities & investmentForecast by SKU and design, packaging minimums, any advance and the quotation basis.Makes the commercial discussion specific to your product mix.
First-batch reviewThe agreed validation method, review window and responsibilities.Keeps the first-batch review distinct from development-sample approval.
YOUR PRIVATE-LABEL JOURNEY

Watch the process. Review the approval points.

Follow the journey from the first brief through product approval, packaging, first-batch validation and dispatch.

Watch our process

Watch your private-label journey.

Product approval, packaging, first-batch validation and dispatch, explained step by step.

About five minutes. Includes on-screen captions.

The process in detail, from your first brief to dispatch. Use full screen to read the slides more easily.

Read the eight-stage process

  1. Define your project

    Set target price and quality, destination market, packaging preferences, expected volumes and the launch target. If benchmarking an existing product, explain the reference and the volumes you expect to place.

  2. Develop and approve the product

    Evaluate development samples using the evaluation form. Identify the sample version and give specific feedback. Validate the final recipe, technical data sheets, shelf life, storage and importing-country requirements as part of the product specification.

  3. Plan quantities and packaging

    Forecast quantities for each product, design and shipment. Several flexible-pack designs may share a printing-cylinder layout. Your mix and quantities can change the minimum order; review the options before quantities are finalised.

  4. Prepare and approve artwork

    Agree whether your designer, an external agency or FlavourTech prepares the files, coordinates feedback and gives final approval. Artwork may progress alongside recipe development. Check the final proof and give written approval before printing.

  5. Confirm payment and printing

    Where a packaging advance is required, confirm its amount, deadline and credit against invoices. Packaging minimums may cover several shipments. Pay within the debit note validity period to secure the quoted packaging price. Printing visits require qualifying volumes, advance supplier agreement and the supplier’s confidentiality arrangements.

  6. Validate the first batch

    Agree the review method in advance: an arranged visit during filling or samples sent for review. This validation covers filling and its output. If samples are sent, provide comments within one week of receipt. Under this pre-agreed procedure, no feedback within that week means the first-batch samples are considered validated by default. Discuss any difficulty meeting the review period with your salesperson in advance.

  7. Complete production

    Production follows the agreed specifications, approvals and release arrangements, with quality checks and packing for shipment. If requirements change, review the effect on price and timing together.

  8. Prepare and dispatch your shipment

    Confirm destination requirements, shipping documents and delivery arrangements with the logistics team before loading. Shelf-life requirements follow validated technical data sheets, agreed order conditions and applicable importing-country requirements. Production, dispatch and arrival are separate milestones; allow time for transport and clearance.

As explained in the video, the review procedure and project arrangements are agreed beforehand. Your salesperson coordinates the next steps with the relevant teams.

REVIEW THE PROPOSED SOURCE

A product standard you can assess.

Product specification

  • Ingredients, allergens and nutrition
  • Storage and validated shelf life
  • Preparation or application guidance

Pack & supply information

  • Fill weight, case and pallet details
  • Product and batch identification
  • Destination and shipment requirements

Quality & source

  • Proposed site and country of origin
  • Current certificates within the relevant scope
  • Agreed batch documents and analysis
Quality approach →Certifications →Manufacturing →

Request the documents relevant to your selected product, site and destination. Certificate scope and required tests are reviewed for the project.

BEFORE A DEVELOPMENT PROJECT

Practical answers for brand owners.

What determines minimum quantities?

The product, fill, pack, design and flavour mix, and forecast affect the proposal. Flexible-pack designs may share printing cylinders, and packaging minimums may cover more than one shipment. Share quantities by SKU, design and shipment.

How do we approve a development sample?

Identify the sample version and provide specific feedback using the evaluation form. Validate the final recipe and technical data sheets, including shelf life, storage and importing-country requirements. First-batch filling validation is a separate agreed stage.

What is the first-batch sample review procedure?

Agree the method beforehand: an arranged visit during filling or samples sent for review. As the unchanged video explains, comments on sent samples are due within one week of receipt; under that pre-agreed procedure, no feedback within the week means validation by default. Discuss any difficulty meeting the review period with your salesperson in advance.

Who prepares and approves artwork?

Agree the designer, the feedback coordinator and the person giving final written approval. Check the product information and final proof before printing. Later changes can affect cost and timing.

How do payment and packaging advances work?

Where an advance is required, agree its amount, deadline and credit against invoices. Pay within the debit note validity period to secure the quoted packaging price. Printing visits depend on qualifying volumes, advance supplier agreement and confidentiality arrangements.

How are confidential recipes and development rights handled?

Detailed development begins under an NDA. Ownership, permitted use and development rights are agreed in the project terms.

When can the product be delivered?

Timing is confirmed after product approvals, packaging requirements, availability and the production plan are reviewed. Production, dispatch and arrival are separate milestones, with time allowed for transport and clearance.

LET’S REVIEW THE FIT

Let’s review your product brief.

These details help us direct your enquiry to the right discussion.

  • The product

    Category, flavour, benchmark or intended application.

  • The market & pack

    Destination, consumer, format and fill weight.

  • The project

    Indicative volumes and your intended launch target.

Start with a non-confidential outline. Detailed specifications and confidential files can follow through the channel agreed with our team.

Book a call →

Start your enquiry

Start with your contact details and a non-confidential product outline.