Build the right range
for your market.
Build a food and beverage range from ten owned brands: drink mixes, noodles, seasonings, coffee, baking and breakfast products. Plan your assortment around your country and sales channels.
Choose the range your customers will recognise.
Start with the categories, flavours and pack formats that fit your channels. The brand pages show the product ranges so you can prepare a useful shortlist.
Drinks & coffee
Mak-C and Tri-C drink crystals, Aqualis stick mixes, and Mr. Coffee mixes and creamers.
Compare beverage brands ↗
Cooking & quick meals
Boni and Budget noodles, stocks and everyday cooking ranges; Hilal seasonings and Kusina recipe mixes.
Explore Boni ↗
Baking, breakfast & sweeteners
Sólana baking and dessert mixes, Budget cupboard staples and Bäse tabletop sweeteners.
Explore Sólana ↗You can discuss a focused selection rather than the whole portfolio. Product, brand and market availability are reviewed with our team.
An owned portfolio.
A manufacturing business behind it.
- Products we make and sell ourselves
Explore ten owned consumer brands and manufacturing operations in Türkiye and Tunisia.
- One commercial conversation
Coordinate assortment, product information, forecasts and the proposed supply plan with one commercial team.
- A range that can develop with your business
Begin with the right categories. Review additional products as you learn what works in your market.
- A plan for your appointed brands
Agree product training, materials, launch activities and responsibilities for your selected range.
Make the commercial discussion specific.
| Decision | What to review | What to share |
|---|---|---|
| Assortment & positioning | Selected SKUs, flavours, pack sizes and intended retail positioning. | Your stores, wholesale customers, channels and target price points. |
| Listing readiness | Ingredients, allergens, nutrition, shelf life, artwork and local label requirements. | Destination market, languages and importer requirements. |
| Shipment & replenishment | Case and pallet data, availability, eligible consolidation and the dispatch plan. | Opening quantities, indicative annual demand and reorder expectations. |
| Working relationship | Appointment structure, responsibilities and a private commercial proposal. | Your local coverage, distribution capabilities and launch plan. |
Appointment terms, opening orders and any territory arrangements are discussed privately for the project.
Give your sales team and customers a clear starting point.
Promotions, sampling and innovation launches form part of the discussion. The activities and support are agreed for the selected market.
- Product knowledge
Brief your team
Agree preparation guidance, product differences and the brand story for your appointed range.
- Local activity
Plan sampling & promotion
Discuss products, audiences, materials, responsibilities and suitable activities for your market.
- New opportunities
Prepare flavour launches
Align listing information and the sales-team briefing before introducing an agreed flavour or range.
A clear route into the partnership.
- Range alignment
Shortlist the opportunity
Agree the brands, products, channels and market fit.
- Product review
Assess samples & information
Review selected products, specifications and the private proposal.
- Market preparation
Prepare the listings
Confirm label information, local requirements and the supporting documents.
- First shipment
Agree the supply plan
Review assortment, quantities, availability and shipment arrangements.
- Launch
Introduce the range
Coordinate the appointed brands, team briefing and agreed promotional activity.
- Repeat business
Plan replenishment
Use stock, customer feedback and forecasts to discuss the next order.
Know the products before you commit.
Product specification
- Ingredients, allergens and nutrition
- Storage and validated shelf life
- Preparation or application guidance
Pack & supply information
- Fill weight, case and pallet details
- Product and batch identification
- Destination and shipment requirements
Quality & source
- Proposed site and country of origin
- Current certificates within the relevant scope
- Agreed batch documents and analysis
Request the documents relevant to your selected product, site and destination. Certificate scope and required tests are reviewed for the project.
The detail behind the opportunity.
Can we represent selected brands or categories?
Yes, a focused shortlist can be discussed. Tell us the country, channels and brands that interest you so we can review fit and availability.
Can different brands travel in one shipment?
Consolidation is assessed for eligible products and production sites, availability, loading compatibility and dispatch arrangements. Confirm the proposed assortment before finalising the load.
What support can we plan for a launch?
Discuss sampling, flavour and innovation launches, brand materials and sales-team training. Activities, local adaptation and responsibilities are agreed for the appointed range.
Can we review samples and documents first?
Discuss samples for the shortlisted products, including availability, charges and shipping. Request the specifications, labels, packing information and relevant current site certificates.
What makes a useful first enquiry?
Your destination, channels, current distribution coverage, brands of interest and indicative demand. Commercial terms and appointments are discussed separately and privately.
Let’s discuss your market.
These details help us direct your enquiry to the right discussion.
- Your market
Country, channels and customer coverage.
- Your shortlist
Brands, categories and pack formats.
- Your plan
Indicative demand and intended launch timing.
Start with a non-confidential outline. Detailed specifications and confidential files can follow through the channel agreed with our team.
Start your enquiry
Start with your name, email and company. Add your market and opening-range priorities when ready.